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That’s where Social Media Managers come in. Folks that learn the ins and outs of social media and getting messages out to potential customers effectively
Here’s the beauty of it. People who have found their way to reading this page have essentially the same relative experience as so called “experts” in the field of social networking. That’s right – this field is so new other people in the traditional marketing fields don’t have a CLUE how to get RESULTS using social media.
What’s even better? Social media marketing WORKS. Companies are rapidly finding that social media marketing works MUCH better than traditional advertising because the computer networks are so much better at targeting ads to selected users. Targeting advertising is cost effective, and further, cost per customer on social networks is DIRT CHEAP.
Why Aren’t Businesses Already Doing This?
Businesses are in the business of…. doing whatever their business does! They do not have the time to develop the skills necessary to create new marketing campaigns. They are used to throwing money at a marketing manager or advertising company and expecting them to produce results. The PROBLEM with that strategy today is that (as you should have already guessed by our opening paragraph) businesses KNOW the old strategies AREN’T WORKING ANYMORE.
Do You Like Using Twitter, MySpace or Facebook?
Seriously. Do you enjoy using playing around on social marketing? Do you know all the cool tricks and fun stuff to do on them? Do you want to learn how to get publicity messages out to ADD VALUE to businesses and MAKE MONEY DOING IT? In all seriousness, this is a BIG BIG new deal. Right now a few individuals have gotten in on this industry and are starting to make a career out of it.
Here’s the big question:
WHY*NOT*YOU?
The job market is a NIGHTMARE right now, but what is in demand? Marketing. Why? Because sales are SUFFERING BADLY right now. The problem businesses are having isn’t a “below the line” (expenses) type of problem. Costs have virtually been cut to the bone (partly resulting in your present job status). Usually cost cutting has been ENOUGH to return companies to profitability. Not this time however.
Businesses Need to Fix the “Top Line”
Budgets are cut. Payroll has been slashed. Ads have been pulled. CEOs KNOW that some companies are doing well even though the business climate is tough. One high ROI (return on investment) has been taking advantage of low cost social media marketing – for those businesses LUCKY enough to have a Social Media Manager.
Where Do You Start?
If you are even THINKING about a career as a Social Media Manager, consider picking up a copy of the Social Networking Business Plan. In it you’ll learn several skills which will RAPIDLY get you up the learning curve toward understanding the PROMOTION side of the Social Media business.